"new olds" uses 60 objects to show design in the tension between tradition and innovation.

A short but successful history characterizes design in the western world. Even outside of this hemisphere, it is not only gaining in importance as a profession: the supposed vocabulary of success is copied and varied, but many of the motifs used and sold as "new" are derived from a historical vocabulary of forms, are independent characteristics of a country and culture and represent represents the reinterpretation of traditional design principles.

Through recycling and redesign, the transformation of design classics and the traditional processing of new materials, designers deal intensively with the topic of "tradition" from a strategic and formal-stylistic perspective.