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100 Creative Essentials


Creativity is the currency of the post-industrial age, i.e. the very near future. When robots do the work for us and artificial intelligence does the standardized thinking for us, new ideas are the gold of tomorrow. But what actually is creativity? And what triggers them?

The celebrated top creative Frank Bodin gives the answer in a hundred short food for thought. He presents his »Creative Essentials« in a small hand-flattering booklet, a vademecum that many use as a notebook, even if we never planned it that way...

At first glance, the English-language essentials are obvious, almost obvious. But then they become effective. Bring on new ideas. To inspire. Retard capsules with creative ingredients. Maybe that's the reason for 7 editions in 4 years...

»The sky is not the limit.« Creative Essential 76/100.

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